Convert more
Amount → Payment → Done. Wallets first. Almost no typing. Secondary systems never block a successful charge.
DonorForward
Multiply every gift. Remove every extra step.
Increase average gift size. Grow recurring revenue. Recover lost donations. Reduce donor churn.
The revenue engine
Optimize how people give — and how long they stay.
Raise the average gift
Suggested amounts with impact lines. A calculator when the ask has math. Smart defaults, not a long form.
Grow recurring
Weekly, monthly, quarterly, or annual. Recurring is in the architecture from day one — without cluttering the first gift.
Recover lost gifts
Failed recurring payments retry, notify the donor, and offer a secure update link to change the card, pause, or cancel. Staff should not chase cards.
Why forms fail
Your donation form quietly costs you money.
Gifts that never complete, amounts smaller than they could be, and monthly donors who lapse all shrink fundraising. DonorForward is built to take those leaks out — the same jobs Double and Donorbox are known for, in a simpler product.
- Too many fields before payment
- No Apple Pay or Google Pay on phones
- No match or impact shown at the ask
- Failed recurring gifts that nobody recovers
How it works
From the product brief — two paths, one engine.
Donor
Amount → Payment → Done
- 1
Amount
Suggested gifts, a custom number, or a short calculator — like a year of daily giving.
- 2
Payment
Apple Pay, Google Pay, card, or ACH. The easiest option for that device is first.
- 3
Done
Thank-you and receipt. The campaign total updates. Email failure cannot undo the gift.
Nonprofit
Create → Customize → Publish → Receive
- 1
Create a campaign
Simple donation, matching, or pre-allocated. The type sets the experience.
- 2
Customize
Amounts, branding, thank-you language. Forms always belong to a campaign.
- 3
Publish
Hosted page, embed, popup, or donate button. Prefill with ?amount=180.
- 4
Receive donations
Dashboard, donors, receipts, refunds. Sub-organizations only if you need them.
Inside the platform
Everything needed to optimize donations and keep donors.
Branded donation pages
Launch a complete giving page without building a website. Logo, color, goal, and messaging — never at the cost of speed.
Embed, popup, and donate button
Same checkout on your site via iframe, button, popup snippet, or the overlay widget.
Multiple ways to give
Cards, Apple Pay, Google Pay, and ACH in V1. PayPal, DAF, and stock plug in later without rebuilding donations.
Matching that donors understand
Every $1 becomes $2. The page shows the multiplied impact before they pay.
Recurring that lasts
Flexible frequencies, retries, and a payment-update link. Recurring is a plan — not a second product.
Multi-entity when you need it
Chapters, schools, or separate EINs as optional sub-organizations. Small shops never see the extra layer.
Source tracking
UTM, referrer, device, form, and campaign on every gift. Targeted links with amount and designation.
Donor records, automatically
One constituent across campaigns. Lifetime giving, notes, tags, and a timeline — payment stays a separate object.
- Credit & debit
- Apple Pay
- Google Pay
- ACH / bank
- PayPal (next)
- DAF (next)
Campaign-first
Campaign type sets the experience. The payment engine stays the same.
Simple donation
Support the organization. Suggested amounts, optional recurring, Amount → Payment → Done.
Matching campaign
A sponsor multiplies the gift. The donor sees Your $180 becomes $360.
Pre-allocated
Building fund, a family, a program. No designation picker — the campaign assigns it.
Frictionless donations. It just works.
If a donor wants to give, email, CRM, and analytics wait. Payment succeeds first.
Ready to grow fundraising revenue?
Create an organization, connect Stripe, publish a campaign, and share a live page — the nonprofit path from the brief.
Start fundraising